DESIGN: BRAND IDENTITY & ACTIVATION / GALLERY / SERVICES & CASE STUDIES
Branding is more than a logo: it is the essence of your story, values and vision. Through research, strategy and creativity, I help you define who you are, what you stand for and how you connect with your audience. My approach combines analytical depth with artistic sensitivity, creating identities that are coherent, soulful and memorable.
Brand Identity & Activation
Success story: Trias Jewellery
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Updating the visual and narrative identity of a family-owned jewelry brand to connect with new clients and project a sophisticated, contemporary image.
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The project was conceived with a 360° vision, integrating brand strategy, creative direction, content structure and development. The entire narrative was built around commitment as the central concept: commitment to the brand’s values, to quality, and to the symbolic meaning of jewelry as a piece that represents bonds, trust and lasting relationships.
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A digital catalogue was created, structured with a corporate section and others tailored to different client profiles. The design is minimalist and timeless, with an elegant palette, clean typography and generous use of white space. The strong contrast between black and white was emphasized as a distinctive visual mark, reinforcing clarity, identity and a contemporary personality. The catalogue thus becomes a tool that conveys quiet luxury and strengthens the brand’s positioning.
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A communication and branding tool that goes beyond a commercial catalogue, enhances Joieria Trias’ image and consolidates its new stage with a coherent, emotional and distinctive narrative.
Brand Identity & Activation – Process
1. Audit & Analysis
Review of the existing brand identity, visual assets, and applications.
Identification of strengths, inconsistencies, and opportunities for activation.
Understanding the specific objectives of the project: activation, campaign, event, catalog, or visual materials.
2. Strategy & Concept Development
Define the specific goals of the activation.
Develop a visual and narrative concept that reinforces the brand’s personality and resonates with the audience.
Plan the scope and visual applications needed to achieve the objectives.
3. Creative Direction & Design
Develop visual applications consistent with the existing brand identity.
Provide creative direction to ensure quality and coherence across all materials: catalogs, events, digital assets, or marketing collateral.
Refine the design to balance strategic intent with artistic expression.
4. Implementation & Delivery
Deliver all visual materials and usage guidelines.
Supervise implementation across relevant channels.
Final adjustments to ensure coherence and maximum visual impact.
5. Outcome / Value
Brand identity activated with consistency and style, enhancing perception and recognition.
Visual materials that clearly communicate key messages and engage the audience.
Memorable experiences that add strategic and creative value, with a distinctive artistic touch.
Do you want to build a brand identity that is solid, coherent and soulful?
Share your project with me and let’s shape and project it together.
Immediate Action Proposal
To get started, I offer a short, strategic audit session:
Duration: 30 minutes
Includes: analysis of creative direction and strategic recommendations
Fee: 80 € + VAT
This session is an opportunity to gain clarity and explore the added value of working together.