Branding & Creative Direction
Branding is more than a logo: it is the essence of your story, values and vision. Through research, strategy and creativity, I help you define who you are, what you stand for and how you connect with your audience. My approach combines analytical depth with artistic sensitivity, creating identities that are coherent, soulful and memorable.
Success story: Trias Jewellery
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Updating the visual and narrative identity of a family-owned jewelry brand to connect with new clients and project a sophisticated, contemporary image.
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The project was conceived with a 360° vision, integrating brand strategy, creative direction, content structure and development. The entire narrative was built around commitment as the central concept: commitment to the brand’s values, to quality, and to the symbolic meaning of jewelry as a piece that represents bonds, trust and lasting relationships.
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A digital catalogue was created, structured with a corporate section and others tailored to different client profiles. The design is minimalist and timeless, with an elegant palette, clean typography and generous use of white space. The strong contrast between black and white was emphasized as a distinctive visual mark, reinforcing clarity, identity and a contemporary personality. The catalogue thus becomes a tool that conveys quiet luxury and strengthens the brand’s positioning.
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A communication and branding tool that goes beyond a commercial catalogue, enhances Joieria Trias’ image and consolidates its new stage with a coherent, emotional and distinctive narrative.
Branding and creative direction process
1. Analysis and diagnosis
We explore your brand, context and opportunities.
2. Strategic definition
We set purpose, values, value proposition and positioning.
3. Narrative and tone of voice
We design your storytelling, key messages and communication style.
4. Creative direction and visual identity
We transform strategy into image: colors, typography, photography and visual resources.
5. Execution and application
We translate the identity into concrete tools: catalogues, websites, campaigns or experiences.
Do you want to build a brand identity that is solid, coherent and soulful?
Share your project with me and let’s shape and project it together.
