Graphic Design
Graphic design is the language that makes your brand visible and tangible. From editorial projects to digital applications, I translate concepts into clear, elegant and timeless visual forms. Every detail —typography, layout, color, rhythm— is crafted with precision to communicate not only information but also emotion, personality and style.
Success story: Premis Ciutat d’Igualada (Igualada City Awards)
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Positioning the city’s most important cultural awards with a visual identity that reflected their true relevance. The previous image lacked recognition and symbolic strength, and the awards risked being perceived as a mere formality rather than a prestigious event for the community.
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The project was approached as a branding exercise rather than just graphic design. The identity was built around the symbolic figure of the award designed by artist Teresa Riba, giving it the prominence it deserved as the most recognizable element. A minimalist and contemporary visual language was developed, with metallic inks and subtle finishes that elevated the perception of the event while maintaining accessible production costs. Over three consecutive editions, coherence was reinforced by introducing only variations of color and finish, consolidating a strong and memorable image.
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A visual system adaptable to all communication formats: posters, printed programs, press, digital channels, stage design and displays. The image combines timeless elegance with contemporary codes, allowing citizens to easily identify each edition while maintaining a consistent brand universe.
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A renewed identity that has strengthened the visibility and prestige of the Premis Ciutat d’Igualada, creating a coherent, recognizable and symbolic image. The project has laid the foundations for a long-term branding strategy that ensures continuity and positions the awards as a cultural reference point for the city.
Design process
1. Briefing and research
We listen, understand the context and define the scope.
2. Concept
We establish the creative direction with a clear and simple idea.
3. Visual design
We create a clean, contemporary identity using color, typography and composition.
4. Applications
We adapt the design to the required formats: posters, programs, digital pieces or stage visuals.
5. Consistency
We ensure coherence and continuity across all editions or formats.
Do you want a distinctive design that reflects your values and positioning?
Share your project and let’s make it shine.
