EDITORIAL DESIGN / GALLERY / SERVICES & CASE STUDIES
Editorial Design
Editorial Design transforms complex content into visually engaging, meaningful publications. I create projects that combine strategy, creativity, and artistic sensitivity, from cultural initiatives to corporate communications, turning them into experiences that connect with audiences on a human and emotional level.
Whether it’s an annual report, a cultural catalog, or a publication about interior design and material finishes, every project is designed to be aesthetically refined, easy to navigate, and imbued with the essence of the brand or project.
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Each year, OINARRI SGR needed a publication that conveyed complex information in an engaging and accessible way, reflecting the essence of the organization while connecting emotionally with its audience. The challenge was to make a formal annual report feel more human, approachable, and visually stimulating.
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The project was approached with a strategic and artistic vision. Each report combined structured content with a rich visual language: carefully designed graphics, highlighted key information, and imagery that reflected the brand’s personality. Every detail was considered to ensure clarity and elegance while providing a more engaging reading experience. The design aimed to create a sense of warmth, approachability, and refinement, making the content enjoyable while retaining its professional authority.
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I designed the annual report as a publication that balances information and storytelling. Layouts were structured but flexible, highlighting key data points with visual cues and infographics, and integrating imagery that resonated with the brand’s values and services. Typography, color palette, and white space were carefully chosen to guide the reader and create a sophisticated, artistic experience.
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The project successfully transformed a traditionally dense annual report into an elegant, visually appealing, and approachable publication. This approach reinforced SRG’s brand identity and allowed for a stronger connection with its audience.
Success story: Annual Report for OINARRI SGR
Editorial Design for a SGR – Bringing Annual Reports to Life
Recognition: The report was awarded the Gold Anuaria in the Annual Report Design category at the prestigious Spanish Anuaria Graphic Design Awards.
Editorial Design Process
1. Briefing & Research
We listen to your objectives, understand the content and audience, and define the scope of the editorial project.
2. Concept Development & Art Direction
We establish a creative and strategic concept for the publication, including visual style, narrative approach, and overall tone.
3. Cover Design
The cover is designed as a standalone piece that captures the essence of the publication, engaging the reader from the first glance. Typography, imagery, and composition are carefully considered to make a striking first impression.
4. Layout & Design
We design the internal layouts, infographics, and visual storytelling elements, ensuring clarity, hierarchy, and aesthetic appeal.
5. Highlighting Key Content
We emphasize important information using elegant graphics, visual cues, and imagery that reflect the brand’s essence and connect with the audience.
6. Refinement & Delivery
We pay attention to every detail — typography, color, imagery, and composition — to create a polished publication ready for print or digital distribution.